Have you noticed the new “Videos” feed on LinkedIn?
Yep, LinkedIn is officially jumping on the video bandwagon, and honestly, it’s about time!
LinkedIn has figured out that video is the secret sauce to grabbing attention. In the B2B world, where building trust and showing off your expertise is crucial, video is quickly becoming the top way to connect and engage. And LinkedIn with its amazing B2B marketing tools focused on videos is making it way easier to hop on this trend.
LinkedIn has over 1 billion members in more than 200 countries and territories worldwide and the number is only growing everyday.
But LinkedIn is not just for job hunting and corporate socializing anymore. The platform is transforming into a social platform where businesses can get creative, share cool ideas, and even post videos to get their message out there.
So, if you’ve been scrolling through LinkedIn lately, you’ve probably noticed short-form vertical videos popping up like it’s TikTok. And it makes total sense. People love consuming content in quick, fun, and interactive ways. LinkedIn is keeping up with the times and making things exciting!
But video content isn’t exactly new for LinkedIn. The platform’s always lets people upload videos in different formats.
What’s different now? This time they are focusing on creators. Some people are even calling this new video trend “LinkedTok.”
Wondering why you should care about videos on Linkedin? Let’s break it down with some numbers that show why LinkedIn is such a great place for your video strategy.
Interesting Facts about LinkedIn
- LinkedIn is the largest professional networking platform in the world with 53% of U.S. college graduates.
- LinkedIn is a go-to for 82% of B2B marketers, with video ads shared 20x more often than other content.
- LinkedIn was launched in 2003, before Facebook and Twitter. Microsoft bought it in 2016 for $26.2 billion, boosting its growth.
- LinkedIn is active in 38 cities and supports 26 languages, connecting professionals worldwide.
- In 2022, LinkedIn generated 5.91 billion U.S. dollars in ad revenue is expected reach 10.35 billion U.S. dollars by 2027
- About 16.2% of users log in daily, adding up to 141 million active users and 1.6 billion monthly visits.
The Growing Importance of Video Marketing for B2B Marketing
Video has emerged as a critical component of B2B marketing strategies. Recent statistics reveal that 87% of B2B marketers are integrating video into their marketing plans, recognizing its potential to drive engagement and conversion rates.
The numbers speak for themselves: in 2023, B2B video content got 1200% more engagement than regular text and images combined. That’s a huge jump.
What’s even more impressive is that 50% of B2B buyers say video content influences their purchasing decisions. This shows how much impact video can have on shaping what people buy. Businesses must leverage video to stand out in a crowded marketplace and connect with their audiences meaningfully.
Why Video Matters?
Our attention spans are shrinking, and more brands are fighting for or attention. Videos are a perfect way to make complex stuff simple and deliver it in a fun, easy-to-digest format.
Video marketing for B2B is elevating things for good. They’re visually appealing and instantly draw you in. People are more likely to engage with video content compared to plain text or images.
But it’s not just about the visuals. Videos can create an emotional connection, making the message more memorable. You’re more likely to remember something that made you feel something, right?
When it comes to understanding complex technical ideas, videos are a huge help. They break down tricky concepts into bite-sized, easy-to-understand segments.
Plus, they let businesses show their products or services in action, so you really get what they’re all about. And when done right, videos include strong calls to action, nudging you to take that next step.
Videos also help businesses show up higher in search engine results. Search engines love video content, and websites with videos get more visibility. High-quality videos are shared more often, which means they can rack up backlinks from other sites.
And let’s not forget social media—videos are easy to share, which means more people see them.
LinkedIn’s New Features
Recognizing the shift towards video, LinkedIn has introduced several new tools aimed at enhancing B2B marketing strategies to connect with their audience in a more effective way. Whether you’re looking to share videos or engage with users, LinkedIn’s new features are setting the stage for businesses to level up their marketing strategies. Here’s a look at these features and their impact:
- “Videos for You” Feed
This feature enhances content discovery by showing users videos based on their interests, behavior, and past interactions. Using machine learning, LinkedIn’s recommendation system analyzes data like video views, search history, and followed topics to suggest content. For businesses, this means a greater chance of reaching the right audience, as their videos are more likely to appear in the feeds of users who are genuinely interested.
- Vertical Short-Form Videos
LinkedIn has also optimized its platform to support vertical video formats, making it easier for users to consume content on mobile devices. This change involves adjustments to the video player and feed layout. For businesses, vertical videos are an excellent way to share quick tips, highlight products, or convey key messages in a concise, engaging manner.
- Endless Video Scroll
With endless scrolling, new content automatically loads as users scroll down their feeds. This feature enhances the user experience by ensuring smooth, uninterrupted content consumption. For businesses, it increases the chances of their videos being discovered by users who may not have actively searched for them, ultimately boosting engagement.
- Algorithm Boost for Videos
LinkedIn has tweaked its algorithm to prioritize video content, giving it higher visibility in users’ feeds. The algorithm now favors videos that generate higher engagement, such as watch time and likes. This update encourages businesses to invest in video content, knowing that it will have a better chance of reaching a larger audience.
- Live Event Ads
This feature enables businesses to promote live events directly through ads on LinkedIn. The ads can be targeted to specific audiences and include rich media, such as videos or images. Live event ads are an effective way for businesses to generate buzz, drive event registrations, and increase attendance.
- Accelerate Tool
Powered by AI, the Accelerate tool automates key aspects of ad campaigns, such as targeting, bidding, and creative optimization. By using machine learning, the tool helps businesses optimize their ads for better performance and saves time in campaign management.
By making use of these features, businesses can improve their presence on LinkedIn, enhance brand visibility, and drive more engagement and conversions.
Comparison of LinkedIn Videos and YouTube Shorts
YouTube has always been the go-to platform for video content, especially short-form videos. With YouTube Shorts, creators and businesses have been using quick, engaging videos to capture attention. But now, LinkedIn is joining the bandwagon by introducing its own vertical short-form video feeds.
While YouTube has dominated the space for a while, LinkedIn’s push into short-form videos brings a new dynamic, especially for businesses and professionals looking to leverage video content in a more targeted way.
While both LinkedIn videos and YouTube Shorts leverage the power of short-form video content to engage users effectively, they cater to different audiences and purposes:
Here’s a comparison of LinkedIn Videos and YouTube Shorts:
| Feature | LinkedIn Videos | YouTube Shorts |
| Video Length | Up to 10 minutes (recommended 30s-5min) | Up to 60 seconds |
| Target Audience | Professionals and businesses | Broader audience |
| Content Style | Professional themes | Casual and entertaining |
| Monetization Options | No direct monetization | Available through ads |
| Aspect Ratio | Flexible (1:1, 16:9, or 9:16) | Primarily 9:16 (vertical) |
Both platforms use short-form videos to grab attention, but LinkedIn focuses on professional growth and informative content, while YouTube Shorts leans toward entertaining themes for a wider audience.
Tips to Post Videos on LinkedIn
If you’re thinking about posting videos on LinkedIn, there are a few things to keep in mind to make your content stand out. No doubt, videos on LinekdIn is one of the best ways to engage your audience, but you don’t have to just stick to the usual “talking head” format.
Pro Tip to begin with:
Experiment with different types of videos to see what your audience connects with the most. Share a quick productivity hack, offer your thoughts on current trends, showcase behind-the-scenes footage at a conference, etc. Once you have streamlined your content strategy, it’s time to implement it.
Here are a few things you must take care of when leveraging videos for LinkedIn.
1.) Try Humor
C-suite executives (you know, the big decision-makers in a company) aren’t all business all the time. They actually enjoy humor and creativity just like anyone else! So, when you create videos for LinkedIn, don’t be afraid to add a little fun. Make your content intriguing and lighthearted, something that might even make them laugh.
2.) Video Length
The sweet spot for LinkedIn videos is usually between 30 seconds and 5 minutes. If you’re sharing a quick tip or announcement, aim for something short—about 30–60 seconds. But if you want to dive deeper into a topic, 3–5 minutes works well to really give your audience some value.
3.) Record Consistently (Horizontal or Vertical):
Pick one format and stick to it. Whether you’re shooting your video horizontally or vertically, changing the frame halfway through can be distracting. Consistency helps keep your video professional and easy to watch.
4.) Video Specifications
To make sure your video works on LinkedIn, here are a few technical things to remember:
- Max file size: 5 GB
- Minimum file size: 75 KB
- Max duration: 10 minutes
- Minimum duration: 3 seconds
5.) Mobile Viewing
LinkedIn’s research shows that 91% of users watch videos on mobile devices. To make your video more engaging, make sure it’s easy to view on a phone. If your video doesn’t need to be wide, try shooting it vertically. This way, viewers don’t have to rotate their phones to watch it.
6.) Choose a Thumbnail
You can upload a custom thumbnail for your video. Avoid using a thumbnail with the play button on it. A clean, visually appealing image works best to grab attention.
7.) Add Captions
If your video doesn’t have captions, you can upload an SRT sidecar file. Captions make your video more accessible and help keep people engaged, especially when they’re watching without sound.
By keeping these tips in mind, you’ll be able to create videos that get noticed and engage your audience on LinkedIn!
LinkedIn’s Video Features Demand Your Attention Now!
If you’re not taking LinkedIn seriously yet, now’s the time to start. The platform is no longer just a job search site—it’s evolving into a powerful hub for video content and professional connections. LinkedIn is actively experimenting with how videos fit into its algorithm, and new video feeds are popping up across the app. This shift signals one thing: video content is the future on LinkedIn, and you don’t want to miss out.
Businesses are already leveraging LinkedIn to connect with decision-makers, and video is proving to be the most engaging way to do it. With tools specifically designed for creating and sharing video content, LinkedIn is helping marketers build stronger strategies and drive real results.
Don’t let this opportunity pass you by. Now is the moment to get on LinkedIn, explore video marketing, and secure your place ahead of the competition.
Stay tuned to Tech-Transformation for more updates and tips related to video marketing for B2B to help you stay ahead in this ever-changing digital world. Make the most of LinkedIn—because if you’re not using it, you’re already falling behind!
