AI is transforming online shopping by making the entire experience more personalized and efficient. Smart assistants now recommend products, negotiate deals, and even handle customer service. Retailers—both big and small—are using AI to enhance everything from search functionality to supply chains and checkout processes.
If AI companies and their investors have their way, shopping will soon be centered around chatting with an assistant, with businesses automating everything in the background.
Enter Qeen.ai, a Dubai-based startup aiming to bring this vision to life in the Middle East and beyond. The company has raised $10 million to scale its platform, which provides autonomous AI agents for e-commerce businesses.
The Seed Round and the Growing AI E-commerce Industry
The seed round was led by Prosus Ventures, a significant e-commerce investor, and is one of the largest in the MENA region’s AI industry. With this funding, Qeen.ai aims to expand its platform and introduce AI-driven automation to businesses across the region. The company believes its agents can fundamentally change online marketplaces by enabling smaller merchants to compete effectively without relying on traditional, expensive marketing or SEO strategies.
The founders of Qeen.ai—Morteza Ibrahimi (CEO), Ahmad Khwileh (CTO), and Dina Alsamhan (CBO)—all bring years of experience from their work at Google and DeepMind. Having all worked at Google Ads, they observed firsthand how AI could revolutionize e-commerce and set out to build a platform that would automate key tasks for merchants, streamlining processes that once required deep expertise.
The E-commerce Opportunity in MENA
E-commerce in the Middle East and North Africa (MENA) has been growing steadily, with projections showing the market will reach $50 billion by 2025. Saudi Arabia and the UAE are leading the way in this growth, making MENA an ideal region for Qeen.ai to target. As consumer behavior evolves and digital payments become more widespread, the demand for more automated and personalized e-commerce solutions is increasing.
Qeen.ai is well-positioned to capitalize on this growth by providing AI agents that help businesses grow without relying solely on ads and external agencies. Their autonomous AI agents are designed to handle key aspects of marketing, content creation, and sales, allowing small to mid-sized businesses to compete effectively in the expanding digital marketplace.
The Power of AI Agents: Revolutionizing E-commerce
What sets Qeen.ai apart is the use of proprietary RL-UI technology, which allows their AI agents to learn from consumer interactions and adapt strategies in real-time. This constant learning results in more effective marketing and higher customer engagement.
Key Features of Qeen.ai’s Platform:
- Content Automation: Qeen.ai’s AI can generate product descriptions for over 1 million SKUs, significantly streamlining the process for e-commerce businesses.
- Dynamic Text Personalization: The AI adjusts marketing content based on user behavior and device type, offering personalized experiences for each customer.
- AI-Driven Customer Service: By automating customer interactions, Qeen.ai’s agents provide 24/7 support, freeing businesses from having to manage customer inquiries manually.
- Real-Time Marketing Optimization: The AI agents adjust and refine marketing strategies based on ongoing customer interactions, improving ROI and ensuring campaigns are continuously optimized.
Since launching in Q2 2024, Qeen.ai has already served over 15 million users and helped its clients increase sales by 30%. One notable example involved helping a client increase search volume by 40% and improve their Google ranking with zero manual effort. These impressive results show the power of AI automation in driving e-commerce success.
Business Model and Revenue Generation
Qeen.ai operates on a subscription-based pricing model, with two main revenue streams:
- Content Automation: Businesses pay per active SKU (typically $0.10 to $0.20 per SKU per month).
- AI Marketing Agents: Pricing is based on per-interaction volume, offering flexible options for different business needs.
While the company has not disclosed the number of businesses currently using its platform, notable clients include Dubai Store, 6th Street, and Jumia.
AI Talent: A Key Advantage for Qeen.ai
One of the standout aspects of Qeen.ai is the deep AI expertise of its founders. Having previously worked at DeepMind and Google, the team brings significant technical expertise to the startup. Ibrahimi, who led a DeepMind research team specializing in self-learning AI, uses the same technology that powers Qeen.ai’s platform today. This deep tech talent is one of the reasons the company stands out in the AI-driven e-commerce space.
Additionally, Qeen.ai has successfully attracted top AI talent from around the world, with team members leaving established tech hubs like the Bay Area, Europe, and the U.K. to join the company in Dubai.
Looking Ahead: Scaling and Expanding
With its $10 million seed round, Qeen.ai plans to scale its AI platform, expand its team, and attract more customers across MENA. The company’s long-term vision is to serve small and medium-sized businesses across the region, helping them grow by automating marketing and e-commerce processes. Qeen.ai also plans to expand globally, once it has established a strong presence in MENA.
The Future of AI-Driven E-commerce
Qeen.ai’s success is a prime example of how AI agents can transform the e-commerce industry. By providing autonomous AI solutions for content creation, marketing, and customer service, Qeen.ai helps businesses scale efficiently and compete in the rapidly growing e-commerce market. With its strong AI expertise, impressive early success, and $10 million seed funding, Qeen.ai is poised to become a leader in AI-driven e-commerce automation. The future of e-commerce is clearly AI-powered, and Qeen.ai is at the forefront of this transformation.