At the CES 2025 technology conference, Google just unveiled significant updates to the Google TV software that would bring considerable improvements. The latest upgrade throws in Gemini AI into Google Assistant, thus changing the interaction of users with their TV. The rollout later this year is set to make voice commands more humanistic and natural, make searching for content more intuitive, and foster YouTube integration for enriched experiences.
Making Voice Assistant Smarter with Gemini AI
One of the most anticipated features of the upcoming update is the integration of Gemini AI, which allows users to converse back and forth with their televisions without the need for them to say “Hey Google” before they can command. This improvement reflects Google’s focus with the move of effecting seamless support from voice control into an increasingly intuitive user experience.
In a demonstration done at CES 2025, Google displayed its upgraded Google Assistant and its ability to comfortably fetch content. It can now enable users to just ask for videos from a trip stored in Google Photos, and relevant content would come up almost instantly. This form of natural interaction for the operation of a TV represents a significant advancement in voice-controlled feature capability for smart TVs.
Gemini AI Goes Third-Party TV Sets
In its marketplace towards the larger TVs that run on Google TV OS, this is the first time that the AI-enabled voice assistant will be available on third-party devices, which, in an inline growth, fairly strengthens the Google position. The likes of Sony, Hisense, and TCL are set to take it live by the end of calendar 2025: This further raises competitiveness prospects for the Google TV platform. The advancement may also offer Google TV an edge to contend with more significantly with others, like Samsung, Amazon, and other TV OSes.
Always-On Mode Brings Customization to TV Viewing
In addition to the Gemini integration, Google also previewed a new always-on mode designed for Google TV. This feature uses sensors to detect when a user is approaching the TV and displays relevant information, such as news, weather forecasts, and other personalized content. The feature, designed to make TVs smarter and more responsive to their environment, will first be available on TCL TVs in late 2025, followed by Hisense in 2026.
A Leap Toward a More Intelligent TV Experience
The integration of Gemini AI with Google TV is a pivotal moment for the platform, enabling users to interact with their TVs in a more sophisticated and personalized way. As Google continues to enhance the capabilities of Google Assistant and YouTube, these upgrades position the company’s platform as a significant player in the evolving TV tech landscape. With AI-driven innovations set to redefine how we interact with entertainment systems, Google’s Gemini AI is poised to make the TV-watching experience more intuitive and customized than ever before.
